SEO is vital in making any website successful. However, there are some websites that no matter how great their site is, they never make it. They might already be using SEO but they might be doing it incorrectly.
To help you from making the same mistakes, here are just some of the common mistakes made by some websites.
1.Lack of focus on crawling
Crawling refers to the process when the bots of a search engine analyze the content of a website. The bots try to understand what the content is about and how it should be ranked.
Over time, most websites are crawled and indexed. Creating a sitemap for your website is important to help speed up the process of crawling. You can list all URLs in order so that bots can easily crawl your site.
Some websites fail to consider the crawling process and this the reason why it takes longer for them to appear in the top ranks of the search results.
Every SEO expert will agree that content is plays a big role in the success of search engine optimization. Regardless if you have hired the most experienced SEO consultant in the industry, you attempt to use SEO will still if you poor content.
Your website must contain articles that will be relevant to searchers. Search engine bots will also have a hard time crawling on your website if your website does not contain anything valuable.
Avoid using duplicate contents as well. Many think that if they copy the contents of a successful website and post it on their website then they have a higher chance of landing on the top rank as well.
This is a big mistake because not only that you could be penalized for plagiarism but also this really does not increase your ranking.
Copying the material from another website will also not be good for your site’s credibility. If you want to last long in your business then you must prove to be trustworthy. No client in his right mind would like to make a deal with a website that has a questionable reputation.
3.Overuse of keywords
Yes, SEO might deals with keywords but if you excessively use a term or a keyword, the bots might not ignore your articles. You might end up in the bottom list instead of being on the top rank.
The thing about bots is that it looks for quality keywords that closely match the demand of the searchers. Therefore, it is important to focus more on quality instead of quantity.
4.Buying unrelated links
Buying links will not always save the day. Many inexperience website owners buy links to increase their traffic. If you do this, you have to be careful on the links that you will be buying because you could just be doing unnecessary spending.
Search engine bots usually flag paid links and if you happen to buy links that are flagged then you could end being penalized or tagged with suspicious activity. Again, if you are serious investor, do not do anything that will ruin your reputation before you are even able to establish your business.
5.Obsessing with the web design and lay out
A website appearance is important because even if you have great articles, a searcher might not be interested in reading through them if you have a bland web design. However, some go beyond in keeping their web design entertaining.
An attractive web design is not bad; in fact, it is just as crucial as your articles. However, if your web design is causing poor quality of your site then maybe it is time to reassess.
If your graphic designs are causing too many problems to the web visitors like very slow speed or bot being unable to crawl at faster rate to your page, then perhaps you might have to reconsider your design. Do you really need all the graphic or videos on it? Maybe you do not really need all those distractions. If your design is getting in the way of you landing at the top, then change it.